Reference no: EM132950778

The newly arrived immigrants in Canada in the past 30 years are increasingly from non-European ethnicity. How do you think this transition is going to impact the business of Kombi in future? What can Kombi do to encourage people with non-European ethnicity to engage more in winter sports?

2. Prepare a SWOT analysis for Kombi? Based on your findings suggest how Kombi can overcome some of its weaknesses?
3. Conduct a competitor analysis for Kombi.
4. Do you think Kombi's decision of not producing any gloves below a $25 price point a wise one? Elaborate on your answer.
5. Do you believe Kombi's current business model is sustainable with the rapidly changing retail landscape.
6. Where should Mark focus Kombi's efforts to build the brand as 'the best known winter accessory brand in Canada"?

All answers must be based on information available in the case. Any sort of plagiarism will result in severe punishment including cancellation of the submission. It is expected that the groups will make the best utilization of the data from the exhibits provided in the case.

The report is to be written in word document using Times New Roman font (size 12) with a 1.5 spacing. The main body of the report cannot exceed 10 pages. You are required to provide a proper cover page and a title page. Table of content is not necessary. The report should be converted into a PDF document before submission to ensure that the formatting remains the same. Attractive formatting and presentation of the report will be rewarded.