Reference no: EM133392828

CASE STUDY: HILL STYLE KITCHENS

QUESTION:

What's situation analysis: What has gone on before, Current position and situation, Brief overview of the current market, the marketing environment, the company, the customers, and the competitors, Success and failure of past programs ?

what's Environmental analysis : PEST model, PLC, Demographic and natural, Impact on the business and marketing plan?

What's Customers analysis : Who are the customers, Segmentation, Most important Segment and Influences on the decision to buy, re-purchase, different segment requirements, roles, relationship with customers?

Competitors analysis : Analyse in detail how they affect your product's marketing, Direct and in-direct competitors, Same or substitute products, Their strengths and weaknesses, Distinct competitive advantage (for each competitor), Their current marketing strategies and likelihood of change in the future?

What's Target Market : Look at the customer analysis, Who is your target market?, Primary and secondary markets, How will you position yourself in the target market, Eg.
Price and service
What are the obiectives : use
S.M.A.R.T goals ( specific, measurable, achievable, realistic, timely )
What's Market Strategy : Develop an appropriate marketing mix to meet the target market and objectives.
Must be integrated and consistent with the campaign and the organisation. Product - not just a physical product, Price - value concept, Place - various channels of distribution, Promotion - promotion mix, People, Process, Physical evidence (if a service)
What's the Budget plan for this business in the next 12 months by increasing the sale 10% in the following year ?

What are 7's P strategy:
Product, Price, Place, Promotion, People, Process and Physical Evidence?
What's control procedures :
Product, Price, Place, Promotion, People, Process and Physical Evidence?
CONCLUSION?