Impact on starbucks recent performance

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1. Howard Schultz led Starbucks as CEO from 1987 to 2000 and from 2008 to 2017. From 2000 to 2008, he served as Starbucks' global strategist, and from April 2017 to June 2018, he served as Starbucks' chairman. As a long- standing leader of the firm, does Schultz still have a relationship with Starbucks? If so, describe the nature and strength of that relationship. If not, what are the reason behind the fading relationship?

2. What factors do you see as having an impact on Starbucks' recent performance?

3. What should Kevin Johnson recommend to Starbucks' board of directors? How should Johnson distance Starbucks from Schultz?

Reference no: EM132909139

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