Impact of the internet on the shopping behavior of consumers

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Reference no: EM132098326

1. Bag TV, a commercial television broadcast network, uses billboards, television, magazines, and newspaper advertising to create awareness about upcoming shows and to inform viewers about the new episodes of its existing shows. Bag TV uses _____ to promote its television programs.

a. mass communication

b. interpersonal communication

c. intergroup communication

d. intrapersonal communication

2. Which of the following is an impact of the Internet on the shopping behavior of consumers?

a. Extranets will provide the best price for a particular product.

b. Business-to-business auctions are likely to be the dominant form of Internet auction in the future.

c. The Internet auction business is likely to disappear in the future.

d. Consumer reviews on the Internet about various products tend to be equal in quality.

Reference no: EM132098326

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