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Question: While there is a body of research into the impact of television advertising on children within developed societies, there has been limited research conducted in this area within the African context. In relation to the above information assess marketing communications in Africa.
Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created.
analyze the challenges that organizations face in the effective transition between selling products using the
Describe the post purchase evaluation process for a high involvement product. What are the likely marketing outcomes from met expectations? What are the likely marketing outcomes from unmet expectations?
Explain Product Mix Decisions and what are the production levels for the three products under the present constraint on plant capacity that will maximize total contribution
Does the company need to obtain any copyright permissions before posting the video? Explain all the permissions you think are necessary (if any).
Illustrate and rationalize with external sources why Digital Marketing (Facebook Page, Instagram, Website, Mailing List) is a good fit to promote a local restau
Review the public relations communications instruments in Chapter 10, such as news releases, brochures, and broadcast media. Which tactic is most effective and why
"Why is the strategy heirarchy relevant to marketing strategy? Include in your answer a discussion of scope, constraints, objectives, and information flow."
Why is store location such an important decision for retailers? Pick your favorite store. Describe the advantages and disadvantages of its current location.
Consider the cost of providing free samples and ensure they provide samples to the right target audience to maximize their return on investment.
Identify the private-label brands of another retailer of your choice and compare the price and quality of one of the products to those of a comparable national brand.
Explain who you believe is their target market? How how have changes in the external environment impacted/changed their messaging?
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