Reference no: EM133057685

Topic: Impact of social media on Marketing

Section A: Qualitative Sampling + Nature of Qualitative Research

1. From your Group Assignment 1, list out your research question(s), and state the location (city, province, country) and time (present, past, or any specific time range) where your group intend to collect the qualitative data. (Please ensure your research questions are updated - after taking into consideration grading comments/suggestions given by your instructors in your earlier group assignments 1 - 3))

2. For your qualitative data collection, what type of sampling method your group intends to use? Justify your answer with reason(s) why your group wanted to use such sampling method.

Section B: Interviewing in Qualitative Research (Week 9)

3. Considering your answers in (i) and (ii) above, which qualitative interview approach (Unstructured interviews, Semi-structured interviews, or Focus groups) is most ideal and suitable for your group research? Justify your answer with reason(s) why your group wanted to use this qualitative interview approach.

4. Based on your research question(s) in (i) and qualitative interview approach in (ii) as follows: a) For Unstructured interviews, please discuss and draft out the opening/main interview question. You can add additional specific interview questions if you want.

b) For Semi-structured interviews, please discuss and draft out at least one interview question for each research question (suitable for individual interview). You can add additional prompting/probing questions for each research question too. c) For Focus groups, please discuss and draft out at least one interview question for each research question (suitable for group interactions). You can add additional prompting/probing questions for each research question too.

Section C: Qualitative Data Analysis - QDA

5. Based on your group's understanding of Grounded Theory (GT) from the lecture slides and from the textbook (as well as other internet sources of your own initiative), briefly discuss the main differences between Open Coding, Axial Coding, and Selective/Thematic Coding.

6. Based on your group's understanding of Grounded Theory (GT) from the lecture slides and from the textbook (as well as other internet sources of your own initiative), briefly discuss your group's understanding of the following three areas of GT QDA.