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Impact of Regional Preference of Success or Failure of Firms
Many firms use regional brands of popular products. When Dunkin' Donuts introduced soup to its menu, it included New England Clam Chowder, which appealed to Northeastern consumers, but franchisees in Texas objected to this choice.
Understanding regional preferences can define a company's success-or failure. How can firms successfully change a regional brand into a national brand that will differentiate it and have a competitive advantage? Identify an item that you could add to Dunkin' Donut's menu that is unique to your region. Describe the item and why it would appeal to the area. Do you think it would be a success? Why or why not?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
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Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..
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