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Reference no: EM132215132

Rana Nejem, an experienced international communications, protocol and PR practitioner and author of When in the Arab World, started out her career as a broadcast journalist. After working with CNN during the First Gulf War, she moved to the Royal Hashemite Court where she was responsible for the International Media Department for 2 years.

Rana then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years. Rana founded her own company in 2013 - Yarnu - an Arabic word meaning to look towards, to aspire.

She has since been coaching, training and advising business executives, diplomats and officials, to refine their professional profile, increase the impact of their personal presence and raise their inter-cultural intelligence.

Please watch her presentation and provide your insights, opinions, and thoughts in no less than 2 pages (Times New Roman, 12, double-spaced).

You can also provide examples from personal experience or from the articles/books/textbooks you read related to cultural differences, cultural intelligence or cross-cultural risk in international business.

Video - INB - Speaker Session - Rana Nejem by DCOB Tech

Verified Expert

This assignment was completely based on the cross cultural insights provided by Rana Nejem, who is known to be involved in varied range of international business activities. This discussion mainly covered the idea of providing my opinion against what she has been saying in the video and citing the importance of cross cultural aspects in international business.

Reference no: EM132215132

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