Impact of modern media and communication technologies

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Reference no: EM131956569

Its business reseach assignment

Topic: "The Impact of modern media and communication technologies on performance of small businesses in Australia"

Assignment Requirements Structure

Follow below Assignment structure:

1. Introduction

2. Project Objective

3. Project Scope

4. Literature Review

(Students' needs to do full literature review (2500 -3000 words) on chosen topic)

5. Conclusion

6. Reference List

7. Appendix

NOTE: Students should do consultation with lecturer regarding to research topic selection before literature review.

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The purpose of the report is to understand the impact of modern media and communication technologies on small businesses of Australia. The paper further focuses on the impact of information and communication technology, social and digital media on the business performance of the small organizations. Information and communication technology mainly focuses on the communication process of the organization rather than the information technologies implemented in the workplace. Use digital and social media will help these organizations to increase their customer base, along with their brand awareness and reputation. Social media can be used to attract new customers to the organization as well as retain their existing ones. Digital media like interactive company websites will help to increase the visibility of the organization and improve the search results of their company website.

Reference no: EM131956569

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