Impact of item price removal on grocery shopping behavior

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Many shoppers have expressed unhappiness because grocery stores have stopped putting prices on individual grocery items. The article "The Impact of Item Price Removal on Grocery Shopping Behavior" (J. of Marketing, 1980: 73-93) reports on a study in which each shopper in a sample was classified by age and by whether he or she felt the need for item pricing. Based on the accompanying data, does the need for item pricing appear to be independent of age?

Reference no: EM131087522

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