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Impact of incremental innovations

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Despite significant setbacks in recent years, American Express still enjoys a strong reputation as a respected brand. If the company's leaders believed that declining performance could be reversed through the combined impact of many incremental innovations from within, how could they create a environment that would foster those innovations?

a. Engage in induced strategic behavior
b. Engage in autonomous strategic behavior
c. Adopt an attitude of strategic entrepreneurship
d. Study how their competitors have achieved this goal

Reference no: EM132966193

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