Reference no: EM133419608
Assignment:
• Home country vs. international marketing, are there any differences in practice?
• The impact of global factors on management decision making.
• What is the influence of globalisation; opportunities/threats?
CRITICAL WRITING vs. DESCRIPTIVE WRITING:
With critical writing, you are participating in academic debate. You need to weigh up academic evidence and arguments, and to contribute your own. You will need to:
• Consider the quality of the evidence and argument you have read, in doing so you are clearly refusing to accept the conclusions of other writers without assessing the arguments and evidence that they provide,
• Identify key positive and negative aspects you can comment upon, so you are providing a balanced presentation of the reasons why the conclusions of other writers may be accepted or may need to be treated with caution,
• Assess the relevance and usefulness of these arguments to the content that you are debating, so you are identifying how best they can be integrated into the argument that you are developing in your assignment,
• Recognise the limitations in your own evidence, argument, and conclusion.
Critical writing requires a much higher level of skill than descriptive writing, and this is reflected in the higher mark it is given.
With descriptive writing, you are NOT developing arguments; you are merely setting the background within which an argument can be developed. You are representing the situation as it stands, without presenting any analysis or discussion.