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Impact of emerging technologies and trends

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Reference no: EM132095450

Task: Situational Analysis

The purpose of this assignment is to conduct a situational analysis on a branded business unit 1in New Zealand. Your choice of brand or business will largely be dependent on your analysis of the business, the product categories and branding approach. You need to justify your choice.

You are required to conduct a thorough examination and identification of the relevant internal and external factors that could positively or negatively impact the development of the product/ service of the chosen NZ company.

Finally, you will conclude by proposing a target consumer profile for the branded business unit.

You are expected to commit considerable time in planning, selection and review of credible sources of information, such as professional and business journals, newspapers, credible websites and text books prior to selecting the brand or business of your choice.

Ensure you have sufficient information to follow through and present a comprehensive report that is well written and demonstrates good judgement in problem-solving. Proper referencing is mandatory.

Your report will be in four major sections, preceded by a title page with a relevant heading and the table-of-content. The length of the report will be 2000-2500 words.

Section One: Overview of the selected NZ business
Executive summary and introduction

- State the purpose and scope of the report.
- Outline the type of analysis conducted
- Summarize the key highlights and any significant conclusions.

Background and internal analysis
- Provide a comprehensive overview of the selected branded business unit - company vision, mission, and corporate culture and values.
- Describe the product/ service - its current product offering including product features and benefits, and customer value proposition.
- Critically evaluate the current situation in the marketplace, and any other relevant background information (core competency, key competitive advantage, and branding).

Section Two: Environment scanning External environmental analysis

- Critically examine any FOUR most relevant factors - political (including legal & regulatory), economic, social-cultural, technological and natural environment - that could potentially impact the business positively or negatively.

- Review the competitive environment and the role of social-responsibility and ethics in the business.

Section Three: Impact of emerging technologies and trends

- Assess the role of digital media and electronic marketing on the business, and evaluate the influence of consumer-generated information for effective marketing.

Section Four: Segmentation and targeting

- Select and apply FOUR segmentation bases with discussion of key relevant variables and sub-variables.

- Identify and develop TWO target segment profile(s) for the selected product/ service.

Verified Expert

This report is based on Air New Zealand. A discussion has been done on both internal and external business environment of the organization. Different factors such as social responsibility, value creation, usage of digital media, electronic marketing and its impact on the business of Air New Zealand have been the highlight of this report.

Reference no: EM132095450

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Reviews

inf2095450

12/13/2018 3:47:53 AM

This paper needs APA referencing. 29964 360_1UU MK5400 Assessment One Assignment Question paper S2.pdf I need 8 more references in the paper. Pls, add 8 more references in the paper Can you do it with a different company from Air New Zealand on the same price? This is because you had this assignment using the company, Air New Zealand? Woow I passed in this assignment, it was really a tough one. Thanks to Expertsmind, without their guidance it wont be possible for me to do so. I hope working together for another time in near future.

len2095450

8/24/2018 10:45:50 PM

6. Please retain all soft copies of your assignment for future reference 7. Late assignments will carry a penalty (refer to assessment policy) 8. Any student caught cheating (Plagiarism) will receive zero marks. If copying is identified, all parties will receive zero marks. 9. This assignment must be the expression of your work. It is acceptable to discuss general course content with others to improve your understanding and clarify requirements, but solutions to this assignment question must be done on your own. You must not copy from anyone, including tutors and fellow students, nor provide copies of your work to others. Assignments that do not adhere to this requirement will be deemed as being the result of collusion or plagiarism.

len2095450

8/24/2018 10:45:41 PM

1. This is an individual assignment. 2. If you have any questions or do not understand the requirements of the assignment, please see your lecturer. 3. You are expected to submit a professionally presented a word-processed document as the final assignment. This includes: • Using the UUNZ assignment cover page for the presentation • A title page including: name, ID number, lecturer’s name and assignment title. • Correct spelling and appropriate use of grammar • Pages numbered, stapled or bound, questions correctly labelled and numbered, line spacing no less than 1.5 and no greater than double and main text using a font of 12 pt size. • A complete reference list using A.P.A. referencing. 4. You need to submit the following on or before 5pm on the due date

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