Reference no: EM133696990 , Length: word count:4000

Dissertation Brief - Level 6

Research paper On "Impact of E-marketing on consumer purchase decision: the case of the luxury fashion industry in the UK"

Assignment task: Chapter one. Introduction: Completion of aims, research, hypothesis and methodology to form a general introduction to your research (Simply what the research is about and what you are going to discuss in the report).

Chapter two: Literature Review (Critically analysis important relevant research performed by others in the area - cite your sources, focus on how this previous work connects to and leads to your research, use sub headings, discuss strengths and weaknesses, present a balanced critical debate.

Chapter three: Methodology (How did you conduct the research, what methods did you use, discuss the construction of your data collection method (if relevant), discuss the administration of the above data collection method (if relevant), discuss how you designed the instrument (if relevant), discuss how you analysed any data collected, use sub-headings and remember to cite source.

LO 1 Critically review and analyse literature pertaining to the topic area selected for the overall research aim and objectives of the Dissertation;

LO 2 Critically evaluate a range of research methods and apply appropriate research techniques for the collection and analysis of data in order to address the research aim and objectives;

LO 3 Critically analyse the primary research findings in relation to theories and concepts to arrive at a set of evaluative conclusions and recommendations, where appropriate;

LO 4 Demonstrate transferable skills including time management, project management, listening, negotiation, written communication skills, independent learning and advanced research skills.

Task requirements

Part 1
Research Proposal (3000 words) was already submitted and graded already.

Part 2
Introduction (1000 words)
Literature review (2000 words)
Methodology (1000 words)
Maximum word count in one piece (4000 words)

In addition to what is provided above, you should set out (indicatively):
• your title/topic,
• the aims of the research,
• a definition of the research problem,
• research questions,
• a critical review of literature and identify a gap within that literature that your research will attempt to address (what is missing in the field, why is it important and how does your work address that gap?).
• methodology as illustrated above
• references