Reference no: EM133085843

CONTEXT :Hewlett Packard (HP)HP is one of the pioneers in computers, workstations, and printers manufacturing. When HP expected to expand their market to the Asia-Pacific region with 5 new online stores, they came to a realization that the new online platform must support multiple HP stores1 on a global scale. In order to win the heart of potential customers, from individual shoppers to small businesses in new regions, HP Asia needed to deliver localized experiences across multiple geographies. However, this mission might be quite challenging when they're a huge, multinational technology company. More than that, HP team also wished for controlling omnichannel, project management and customer relationship management (CRM) in one place, which required a comprehensive online platform to support.

Magento Commerce became HP Asia-Pacific's first choice to deliver the true taste of local experience that could attract potential customers from different backgrounds. Thanks to Magento Commerce, HP was able to create several new online stores across different regions and countries that are equipped with an exclusive set of content management, payments processing, and language translation functionality. HP has utilized Magento Commerce to expand their online business to 5 different countries. 23% of customers decided to make a purchase online rather than going to in-person stores, and an excellent user experience is recorded both from online shoppers and HP Asia-Pacific employees.

QUESTION:

Analyze the likely impact of e-commerce to consumers of HP.