Impact of campaign film on attitude toward political person

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Reference no: EM1386902

The impact of campaign film on attitudes toward a political candidate was investigated. Prior to showing the film, the attitudes of 15 people toward the candidate were assessed using a political likability scale. After completing the scale, the participants were shown a 20-minute campaign film in favor of the candidate, and then they completed the likability scale a second time. The scores on the likability scale range from 20 to 100, with higher scores indicating more favorable attitudes toward the candidates.

Reference no: EM1386902

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