Impact of brand loyalty on consumer behavior social media

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Assignment:

Topic- Impact of brand loyalty on consumer behavior through social media, Have you considered narrowing the focus as far as the group of consumers and the type of social media? I appreciate your sharing how you might use both quantitative and qualitative research. It is interesting that you are thinking of beginning with qualitative and using those findings to inform your quantitative research. Can you share a little more deeply about the process between the two methods? Also, I would like to know more about the specific advantages to your topic if you used a mixed method's approach.

Reference no: EM133538487

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