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Impact marketing to become extraordinary

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Reference no: EM133401138

Questions

1. Read the book summary titled "Becoming a Category of One" by Joe Calloway.

2. Evaluate the book summary based on how marketing leaders can impact marketing to become extraordinary. Consider current disruptive companies like Uber and Tesla regarding how their leaders have changed markets and industries. Provide a perspective on leadership in marketing. Base experiences personally and professionally supported by real-world examples.

Reference no: EM133401138

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