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Kevin is looking to launch a product that he has been working on for some time. Kevin is developing a scanner that attaches to a shopping cart, so you can just scan the item, put it into your shopping cart, and it automatically creates a total. Therefore, you do not need to use a cashier. At the end, as you exit the store, your final total is calculated and automatically charged to your bank account. All the shopping carts have a scanner and there is an exit scanner that finalizes your sale.
a) Considering this product development, describe and explain a challenge that Kevin might face with implementing his idea in a grocery store and a possible solution to this challenge?
b) Why is understanding the product development process important? Describe any two steps of the development process and explain how it might impact Kevin's product development. Be sure to apply it to his idea.
c) Based on Kevin's business idea, share the business marketing aspect and what we mean by B2B marketing. How it might be different from B2C marketing.
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