Impact consumer confidence in a companys brand

Reference no: EM133381550

The dangers of greenwashing are spreading false information or misleading information and aiding consumers to make bad decisions. Part of this is when companies only highlight the positives about products or services while not disclosing the negatives or where any claims are not backed by factual evidence. If I was a marketing executive, I would have a policy against greenwashing because I would not want my company to be tainted by bad marketing, as seen with companies like Volkswagon when the truth came out about their vehicles' emissions and how they tried to cheat (Noyes,2021). It can be costly to recover from and significantly impact consumer confidence in a company's brand. So it is essential to have a policy with guidelines to prevent greenwashing.

Reference no: EM133381550

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