Reference no: EM133400081

Questions

1. The presentation slides list positive and negative forces for companies considering globalization. Pick one of the negative forces and discuss why you think it's the most critical impediment for companies planning to globalize. Next, discuss the main points that the article for this session (How to Help Your CMO Boost Global Growth) suggest to help overcome some of the negativitiy from the company to help foster greater global growth.

2. One goal of market and submarket analysis is to understand the dynamics of the market.

True

False

3. A strategic uncertainty should be evaluated with respect to its impact and relevance to future strategy.

True

False

4. Which of the following is not an indicator of market maturity or decline?

a. Customer disinterest

b. Price Pressure

c. Saturation

d. Predictions for high growth

e. Buyer sophistication and knowledge

5. Demographic trends can be strong indicators of the growth of a market.

True

False

6. Porter's Five Forces/Factors Model includes an analysis of: threat of potential entrants, competition among existing firms, threat of substitute products, and bargaining power of ____ and ___.

7. The four types of human social interaction/organization include all of the following except for:

a. Subcultures (e.g., race, ethnicity, age, etc.)

b. Caste or class grouping (e.g., working class, white-collar, etc).

c. Coordinated federation (e.g., knowledge created at center)

d. Kinship, territory or ethnic divisions (e.g., neighborhood, tribe, etc.)

e. Roles of women (especially with level of economic participation)

8. When evaluating the various stages of global evolution, if marketing mix decisions are made regionally, which kind of global stategy is being referenced?

a. Domestic

b. Export

c. International

d. Multidomestic

e. Global