Imitative positioning is often used to

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Reference no: EM13261794

1. Imitative positioning is often used to:

a. fending off market leaders

b. fish for "switchers"

c. create cultural symbols

d. reposition cheaper brands

2. From a retailer's point of viewpoint, ______________ is a highly desirable place to be regarding segmentation:

a. aggregation

b. extreme segmentation

c. prime assortment

d. high service/ low price

Reference no: EM13261794

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