User Account

All Pages

Imc manager of a company or starting a company

Assignment Help Business Management
Reference no: EM131656616

You are an IMC Manager of a company or starting a company. Write an Integrated Marketing Communication Plan (IMC) of 2000 - 2200 words maximum not including references.

Develop and write an alternative IMC plan that involves the company you currently work for or the company you want to start up. You must address the following in your IMC plan.

1. Brief background, of company its products/services and its marketing objectives.

2. Information on the target audience segment analysis.

3. Develop at least 3-5 communication (advertising) objectives - such as developing brand awareness, promoting product/services and company knowledge, influence interests or consumer attitudes, developing, the product's image or influencing the purchase intentions.

4. Choose one of the alternative styles of creative advertising and justify your communication objectives ethical issues.

5. Develop a media plan - select the media vehicle(s) you will use to achieve your objectives and creative strategy. Justify your use of specific media based on how communicates with your target market.

6. Provide details of its evaluations/how will you measure IMC plan effectiveness.

Reference no: EM131656616

Questions Cloud

Find speed at which both drivers drive : Past studies have indicated that the speeds at which both Nevada and California drivers drive have normal distributions.
Calculate the npv of these two projects : What amount of additional funds (AFN) will Worldwide Widget Manufacturing, Inc., need from external sources to fund the expected growth? What does the AFN show
Mandatory public health reporting : (1) What do you think of mandatory public health reporting?
How has the internet supported growth of e-business : How has Internet supported the growth and opportunity of e-business? You are doing an excellent job on determining differences between eBusiness and eCommerce.
Imc manager of a company or starting a company : You are an IMC Manager of a company or starting a company. Write an Integrated Marketing Communication Plan (IMC) of 2000 - 2200 words maximum not including.
Describe your implementation of kindness : While the Stanford Prison experiment is considered unethical, what usefulness has come from the experimental outcomes?
Analyze positive attribute of culturally responsive pedagogy : Analyze the positive attributes of a culturally responsive pedagogy. Generate uses of a wide range of technology available to teachers and students.
Conduct the test as a paired t-test : The Sunbeam Corporation makes a wide variety of appliances for the home. One product is a digital blood pressure gauge.
What qualities or attributes made the experience unique : What made this experience different than other experiences that you have had as a student? What qualities or attributes made this experience unique?

Reviews

Write a Review

Business Management Questions & Answers

  Organizational self-deceptionto thine own self be true the

organizational self-deceptionto thine own self be true the familiar words offered to laertes by his father polonious in

  Briefly describe the principle of reframing and its value

Briefly explain the principle of reframing and critically assess the value of the modern manager.

  Describe how you will measure progress toward your success

Describe how you will measure progress toward your success. Describe how being an innovation leader could potentially enable you to foster positive social change.

  What emotional appeals are use ans what about logical appeal

What emotional appeals are used? What about logical appeals? Would you consider this messages as catering more to emotion or logic? Explain.

  If you were in rus shoes what would you do and why

R.U. Kidding, realizing that the weapons system project is the lifeblood of Rocket Man, is at a loss as to what he should do with the information he has uncovered. If you were in R.U.'s shoes, what would you do and why?

  Discuss way rising diesel fuel prices are affecting decision

Briefly discuss three ways rising Diesel Fuel prices are affecting transportation decisions for US importers. Can these rising fuel costs ultimately be passed along to consumers?

  Which is a criticism of the sarbanes-oxley act

When a firm engages in socially responsible activities with a prime focus on reputation: Which of the following is true about value-based cultures? Which of the following is a criticism of the Sarbanes-Oxley Act?

  Define population and sampling unit

Define population and sampling unit for selecting a simple random sample in each of the following cases.

  Identify elements that appear to foster employee motivation

When reviewing the descriptions of the work environments, identify elements that appear to foster employee motivation and group cohesion among employees

  Corporate ladder - climbing and roadblocks

Show list at least ten ways to climb the corporate ladder. Consider job performance, communications skills, and leadership, just to name a few.

  Nema em director handbook

What does the NEMA EM Director's Handbook say about leadership and/or management? Is there a good model, like the USMC Principles suggest?

  Four major financial statements

Cash, accruals, property, plant and equipment, inventory, accounts receivables, paid in capital, retained earnings, notes payable, mortgage, and accounts payable. Please explain in which order the four major financial statements need to be prepared..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd