Reference no: EM13351990
IMC and Customer Satisfaction
On-going to build your marketing plan this assignment focuses on IMC as well as customer satisfaction for your product and service.
Write a four to five (4 to 5) page paper in which you-
1. Describe the company's advertising strategy and how it aligns with its marketing goals.
2. Define how the effectiveness of the advertising will be measured.
3. Describe the different promotional strategies that may be used in addition to advertising.
4. Define the best marketing research approach to measure customer satisfaction with your company's product/service.
5. Decide how gaps in customer expectations as well as experiences will be addressed
6. Support your marketing plan with at least two reference sources that discuss the nature of the assignment.
Your assignment obligation to follow these formatting requirements:
•Be typed, double spaced using Times New Roman font (size 12) with one-inch margins on all sides, citations and references should follow APA or school-specific format. Considered with your professor for any additional instructions.
•Comprise a cover page containing the title of the assignment, the student's name, the professor's name, the course title and the date. The cover page and the reference page aren't included in the required assignment page length. The precise course learning outcomes associated with this assignment are-
•Analyze integrated marketing communications as well as its relationship to advertising strategy.
•Design customer satisfaction valuation processes and quality assurance measurements.
•Calculate marketing research tools involved in the marketing process.
•Use technology as well as information resources to research issues in marketing management.
•Write clearly also concisely about marketing management using proper writing mechanics.