User Account

All Pages

Imagine that you have been hired by a well-known marketing

Assignment Help Marketing Management
Reference no: EM13347287

Imagine that you have been hired by a well-known marketing research firm. Your supervisor has asked you to use the expectancy disconfirmation model (for review refer to page 318 and the instructor notes of Module 8 in the syllabus) to evaluate a consumer's post hoc satisfaction level for a recent purchase of running shoes. For the practice purpose of this assignment, you can ask a consumer who is your friend, your colleague or a member of your family.

1.
Identify three determinant attributes for this consumer (e.g. Comfort, style, durability).
2.
Determine the consumer's importance weights for each attribute, such that they total 100 percent. For example comfort=30%, style =10% and durability 16%.On a 1 to 7 scale, ask the consumer to rate how s/he expected the brand to perform on eh of these attributes, prior to purchase (for example, comfort=6, style = 4 and durability=6).

3.
Also on a 1 to 7 scale, ask the consumer to rate his/her actual perceptions of how the shoe has performed on each of these attributes.

4.
Plug the weights (w), expectations (e) and perceptions (p) into formula: S = ?w (p e), where S is satisfaction level. Does the outcome of the function suggest that this consumer is satisfied, delight or dissatisfied? Ask the consumer if he s/she is satisfied to see if the model is consistent with consumer's response.

Reference no: EM13347287

Questions Cloud

Question 1accrued payroll was 10000 and 15000 at the : question 1accrued payroll was 10000 and 15000 at the beginning and end of 20x4 respectively. the payroll expense for
Write about the ending scene in unforgiven by clinc : write about the ending scene in unforgiven by clinc eastwood movie. the scene where munny kills little bob. be careful
Challenges of social integrationstep -1 select any one of : challenges of social integrationstep -1 select any one of the challenges of social integration for example unemployment
Hypertext markup languagethe basics of hypertext markup : hypertext markup languagethe basics of hypertext markup language and world wide web. first you will learn about
Imagine that you have been hired by a well-known marketing : imagine that you have been hired by a well-known marketing research firm. your supervisor has asked you to use the
Distribution strategy and project management it is about : distribution strategy and project management it is about the newspaper family run business that needs a new paper
Question 1 the primary financial objective of corporation : question 1 the primary financial objective of corporation is usually taken to be the maximization of shareholder
Question 1below is the stockholders equity section of : question 1below is the stockholders equity section of mission company. use this information to answer the following
Complete the financial reporting for each period and : complete the financial reporting for each period and develop recommendations using the templates provided. procedure1.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd