Imagine that you are the owner of a small business you have

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Reference no: EM13389494

Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan. Explain the following:

What is the importance of public relations to the Marketing Communications Plan?
What is the role of trade promotions in the Marketing Communications Plan?
Could a mis-step with public relations increase costs and lower profitability for your small business? How?

Reference no: EM13389494

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