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Discussion 1: Imagine designing a conjoint for your b-school's café. In particular, you're in charge of the daily pizza orders. Pizzas are tricky-while they're a simple food, they can be created in a zillion combinations. What factors should you test in terms of your fellow students' likely preferences? Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs. sausage and green pepper vs. vegetarian (you get the picture). Design a conjoint that would result in identifying 2 or 3 popular slices that your café managers could order every morning. The student body knows you're responsible-how do you make most of them happy?
Do you think that this fraction is close to the actual proportion who cheated? Why? (Discuss the difficulties of obtaining accurate information on a question of this type.)
What are the implications for automakers to anticipate future trends regrinding roof designs? Is image more important than practicality for the automotive buyer? Is the convertible a dead design
Explain why this information would be needed to help develop a marketing plan for the proposed line of high-end children's clothing. How would this information be used to make better decisions?
create a matrix table or a figure to present your responses to the tasks below. be as creative as you can be. then
How might Apple find itself working with organizations in the same industry that are an oligopoly, perfect competition, monopoly, or monopolistic market structure. Examine the different sectors with an industry and how market structure may vary wi..
Using the forecast model for the healthy dark chocolate product with fruit tested in the BASES II test in August 2012, what is your forecast of the demand for the chocolate product
Using the Supply Chain to Create Value for Customers.
(Introductory) Who is in Gen Z and how large is this demographic? (Advanced) List and briefly describe at least four generalizations or qualities of Gen Z.
Outline the rationale behind co-operative marketing in terms of relationships between manufacturers and middlemen such as dealers and retailers.
They are pools of money that are managed by an investment company. They offer investors a variety of goals, depending on the fund and its investment charter
Based on the food trends in the United States, what is an idea for a new product or flavor could McDonald's introduce to the world?
Explain Marketing 4Ps and marketing mix and How are the goods or services produced in a firm differentiated
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