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Illustrating marketing challenges and failures

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Reference no: EM133167998

Discussion

Find an article illustrating marketing challenges, failures, and/or successes within an industry or for a company; or trends within an industry where changes lead to opportunity and/or threats.

Reference no: EM133167998

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Internal and external information search : Discuss the process of internal and external information search and its role in different decision types.
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Illustrating marketing challenges and failures : Find an article illustrating marketing challenges, failures, and/or successes within an industry or for a company;
Existing ethical issue confronting marketers : you are going to analyze an existing ethical issue confronting marketers. Analysis of all perspectives of this issue
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Customer empowerment and tweeted complaints : Customer empowerment is a relatively recent phenomenon. Give some examples of your own consumer activity in which you experienced empowerment.

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