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Illustrating key parties in company ecosystem

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Reference no: EM133214387

It would be helpful to include a diagram illustrating the key parties in the company's ecosystem and how they interact with one another.

Business Model

Zeta Inc. operates in a mobile game ecosystem founded on popular IPs, which forms the basis of its business model. Within this ecosystem, Zeta Inc. works closely with its business partners, including IP owners, game developers and publishing channels to offer a wide range of games to game players. The Company both licenses IPs from their owners and possesses proprietary IPs. Zeta Inc. develops mobile games based upon these IPs by cooperating with third-party game developers and through its own inhouse development team. It also licenses games directly from third-party game developers. Prior to the launch of games, it cooperates with game developers to optimize the games through beta testing, and conduct sales and marketing activities to promote the games. Its games are published and made available to players on publishing channels, which provide the Company with player feedback and player in-game behavior data. After launching games, Zeta Inc. continues cooperating with game developers to operate its games and provide player services and technical support.

Reference no: EM133214387

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