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Illustrate why the given new strategy would be successful

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Reference no: EM131978039

Question: Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market" Please respond to the following:

• The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.

• Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.

The strategies outlined are as follows:

• Build and enhance leading brands.

• Focus on opportunities in high-growth and high-margin categories.

• Increase presence in high-margin channels and packages.

• Leverage the firm's integrated model.

• Strengthen the firm's distribution channels through acquisitions.

• Improving operating efficiency.

Information related to above question is enclosed below:

Attachment:- Case.rar

Reference no: EM131978039

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