Illustrate what strategies might you consider to neutralize

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Reference no: EM1382356

Q. Pick two brands from your experience which you consider to be in competition with one another. Describe their points-of-parity (POPs) and points-of-difference (PODs). Illustrate what aspects of the marketing mix (product / service attributes, pricing, distribution, advertising & promotion) for these brands most strongly support their PODs? If you were the marketing manager for one of these brands, illustrate what strategies might you consider to neutralize the PODs of your competitor?

Reference no: EM1382356

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