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Q. Small as well as large retailers can benefit immensely from knowing the trade area of their store. Classify a small local retailer such as a florist, per store, apparel store, gift store or restaurant. Contact the store owner or manager and tell him or her that you are a student studying retailing and would like to volunteer to construct a map of the retailer's trade area. To do this, you need to obtain the addresses of all the patrons over a one-week period and plot these on a map. Develop a method to collect the needed data and construct the map of the trade area. Illustrate what percentages of customers are within one mile of the store? Within three miles within five miles?
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