Illustrate what new product category represent for p&g

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Q. Illustrate what are some other special trade organizational forms and explain why are they used?

Q. When Procter & Gamble needed to enter the hair care market, it purchased Wella, a leading German corporation specializing in hair care products. Illustrate what new product category does this acquisition represent for P&G?

Reference no: EM1387493

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Illustrate what new product category represent for p&g : When Procter & Gamble needed to enter the hair care market, it purchased Wella, a leading German corporation specializing in hair care products. Illustrate what new product category does this acquisition represent for P&G?

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