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Q. 1. Illustrate what kind of entry barriers might be faced in expanding its online bookselling business into European, Asian, also Latin American markets? Elucidate how would entry mode be affected? Cite sources please.
2. While Disney World entered the Japanese market by licensing its name to a Japanese company, Euro Disney (now Disneyland Paris) outside Paris, France was established as a joint venture through European backing but through Disney holding majority control. To illustrate what would you attribute the difference in entry mode? Given the lack of early success in Europe, do you think another entry mode would have been better? Explain why or explain why not? Cite sources please.
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