Illustrate what is the minimum digby elite product manager

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Reference no: EM1395544

Q. Digby's Elite product Deal has an awareness of 72%. Digby's Deal product manager for the Elite segment is determined to have more awareness for Deal than Andrews' Elite product Axe. She knows which the first $1M in promotion generates 22% new awareness, the second million adds 23% more also the third million adds another 5%. She also knows one-third of Deal's existing awareness is lost every year. Assuming which Axe's awareness stays the same next year (77%), out of the promotion budgets below, illustrate what is the minimum Digby's Elite product manager should spend in promotion to earn more awareness than Andrews' Axe product?

Reference no: EM1395544

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