Illustrate what is the minimum digby elite product manager

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Reference no: EM13108619

Q. Digby's Elite product Dim has an awareness of 72%. Digby's Dim product manager for the Elite segment is determined to have more awareness for Dim than Andrews' Elite product Alan. She knows that the first $1M in promotion generates 22% new awareness the second million ads 23% more and the third million adds another 5%. She also knows one-third of Dim's existing awareness is lost every year. Assuming that Alan's awareness stays the same next year (77%), out of the promotion budgets below; illustrate what is the minimum Digby's Elite product manager should spend in promotion to earn more awareness than Andrews' Alan product?

Reference no: EM13108619

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