Illustrate what is the minimum chester elite product manage

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Reference no: EM1383234

Q. Chester's Elite product Creak has an awareness of 72%. Chester's Creak product manager for the Elite segment is determined to have more awareness for Creak than Andrews' Elite product Axe. She knows which the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Creak's existing awareness is lost every year. Assuming which Axe's awareness stays the same next year (77%), out of the promotion budgets below, illustrate what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness than Andrews' Axe product?

Reference no: EM1383234

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