Illustrate what impacts the exchange relationship

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Reference no: EM1380968

Q. Develop a two- to three-page paper in the correct APA writing style on the issues facing companies who must market products which may not be an "easy sell." Illustrate what impacts the exchange relationship when the customer does not particularly want to BE a customer (example: funeral services, diabetic equipment)? Elucidate how can companies effectively approach this relationship? List the resources in the correct APA writing style.

Reference no: EM1380968

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