Illustrate what has made it possible in ikea case

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Reference no: EM13111154

Q. 1. Illustrate what are IKEA's organization-specific advantages? Country-specific advantages?

2. Illustrate what are the cultural factors that make expansion abroad in retailing difficult? Illustrate what has made it possible in IKEA's case?

3. Express how IKEA's expansion has reenergized mature markets around the world and changed the competitive situation.

4. Explain how does the TV advertising campaign initiated by IKEA overcome the entry barrier of high advertising expenditures?

5. Should IKEA expand further in the United States or focus on other countries?

Reference no: EM13111154

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