Illustrate what factors might encourage or discourage shifts

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Q. Abraham Maslow sought to explain why people are driven by particular needs at particular times. Explain how does Maslow's theory help marketers? Explain how might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus Haiti?

Q. Explain how might a industry's management decide whether it should continue to invest in current known technology or in new, but untested technology? Illustrate what factors might encourage or discourage such a shift?

Reference no: EM1391438

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