Illustrate what ethical and moral issues are involved

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Q. Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its Sun Shine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing Sun Shine drink as a fruit juice leads parents to believe which they are purchasing a healthy juice for their children. Illustrate what ethical and moral issues are involved in this situation? Should these issues affect the marketing of Sun Shine drink? Elucidate why or elucidate why not.

Reference no: EM1383052

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