Illustrate what do you think disrupted mcdonald plans

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Q. When McDonald's Corp. reduced cost of its Big Mac by 75 percent if customers also purchased French fries and a soft drink, Wall Street Journal reported that company was hoping novel promotion would revive its U. S. sales growth. It didn't. Within two weeks sales had fallen. Utilizing your knowledge of game theory, Illustrate what do you think disrupted McDonald's plans?

Reference no: EM1367456

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