Illustrate what decision criterion should bob use

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Q. 3- 17 Although Ken Brown is the principal owner of Brown Oil, his brother Bob is credited with making the industry a financial success. Bob is vice president of finance. Bob attributes his success to his pessimistic attitude about business and the oil industry. Given the information from is likely that Bob will arrive at a different decision. Illustrate what decision criterion should Bob use and illustrate what alternative will he select?

Reference no: EM13113193

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