Illustrate what criteria would you use

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Reference no: EM1387183

Q. No word count: Let's look at Marriott Hotels. At one time there was only full service Marriott Hotels. Now they have several different formats each designed for a different target market. Therefore, folks driving from San Antonio to Jacksonville can stay at a Fairfield Inn. Therefore, Fairfield inn has a different marketing mix the product, the price, promotion and place.

The key point to remember is normally when you segment for a specific target market, your marketing mix is different as well.

Other segmented markets comprise athletic shoes, cars and more.
Can you think of others?

If you were starting a trade, buying a trade would you segment the market? Illustrate what criteria would you use?

Reference no: EM1387183

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