Illustrate what are the three most urgent tactics necessary

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Q. 4. On Advertising & PR

a. Defend McKennas argument which advertising is obsolete? Illustrate what does he mean also do you agree or disagree?

b. When launching a new brand, we discussed in lecture which it is best to build the brand first with PR, also then sustain it with advertising if necessary. Elucidate the reasoning by providing support from the readings.

c. Lastly, describe the current position of your project industry with regards to your closest competitor. Illustrate what are the three most urgent tactics necessary to strengthen your position in the market? Refer to Trout also Rise Positioning to support your answer.

Reference no: EM1395780

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