Illustrate what are the common characteristics of consumers

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Q. The Sante Fe Grill has been successful but not as quickly as owners anticipated. To improve restaurant operations, the owners need to better understand illustrate what aspects of the restaurant drive consumer satisfaction and where they can improve. They have come up with a few questions to be researched. Is the consumer satisfied or not? Explain why are they not satisfied? Are there problems with the food, the atmosphere, or some other aspect of restaurant operations (e.g. employees or service)? Is the target market correctly defined, or do they need to focus on a different niche? Illustrate what are the common characteristics of the satisfied consumers? Answering these and other similar questions will help the owners focus their marketing efforts, improve operations and be in a position to expand their restaurant concept to other markets.

Construct a case study analysis using the criteria below. Your case analysis should be approximately 4-5 pages in correct APA format and should comprise at least 3 external resources.

Reference no: EM1384753

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