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Q. 1. Explain how would you describe appropriate target market(s) for Banyan Tree? Explain how wide is its geographical reach-local, regional, global?
2. In se markets, who are main competitors? Illustrate what are competitive advantages of Banyan Tree (country-or firm-specific advantages)? Disadvantages?
3. Explain how important is brand name to target consumers? Explain how important is it for brand to be considered local versus global?
4. Illustrate what alternative kinds of promotions are most likely to build brand equity further? Explain how can product/service extensions do same? Illustrate what are pros also cons of each? Explain how would you evaluate choice to launch a second brand-a good idea or not?
5. Explain how would you evaluate probability of success in building brand equity of Banyan Tree further? Any threats which could derail effort? Illustrate what would your recommendation be for next few steps in brand building effort?
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Decide the optimal order quantity, order frequency and the Yearly cost of inventory management. If, during automation of the purchasing process, the ordering cost can be cut to $4.00, illustrate what will be the new economic order quantity, order ..
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Illustrates what actors also forces in Levis stress also company micro also macro environment have affected its marketing position.
The existing method involved assembles taking individual springs from a box containing several hundred also then placing two of them behind an ON button also two more behind an OFF button. Illustrate what was the poka-yoke shin go created.
Describe two or three steps which Richard also Renee could take to avoid these stumbling blocks also guide their new business to success.
Describe how they have evolved over time. Include references to the moral philosophy or social issues which affect your approach to the development of this Code of Ethics.
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