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Q. 1. Illustrate what is Sara Lee's corporate strategy? Explain how has its retrenchment strategy changed the nature of its trade line-up?
2. Prepare a 9-cell industry attractiveness/trade strength matrix assessing Sara Lee's trade units (attach file containing your table/matrix). Illustrate what is your assessment of the long-term attractiveness of the industries represented in Sara Lee's trade portfolio?
3. Does Sara Lee's portfolio exhibit good strategic fit? Illustrate what value-chain match-ups do you see? Illustrate what opportunities for skills transfer, cost sharing, or brand sharing do you see?
4. Illustrate what actions do you recommend which Sara Lee management take to improve the organization's performance and boost shareholder value? Your recommended actions must be supported with convincing, analysis-based arguments.
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