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Question: Purpose of Assignment: The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates:
1 - one traditional media option (print, TV, radio, billboard, etc.)
Discuss channels and distribution decisions in global markets.- What can you learn at the site about how globalization affects channel management and other aspects of business?
Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco).
Analyze the application of these management concepts to your place of work; the paper will not simply be a report on the five functions in general. Identify specific examples and explain of how each applies to the functions practiced in your place ..
Discuss three commonalities between stocks and bonds AND Discuss three differences. If you were a business owner, would you prefer to issue stocks or bonds.
Assignment: The Hair Emporium, Read the case study titled "The Hair Emporium," prior to doing the assignment
write a 1050- to 1400-word paper in which you complete the followingbullresearch and describe the internal and external
What is a brand? Why is it worth developing? Consider the various categories of brand equity proposed by Aaker (1996) for what makes a strong brand and why this adds to customer perceptions of value.
What characteristics do the cities of Minneapolis, Charlotte, San Diego, and Baltimore possess that make them good markets for introducing premium.
religious health care operates in a community of 225000 called middleville. summary statistics on religious and its
Outline the four most common channels for business products. Describe the products or situations that lead marketers to choose each channel.
write a 350- to 500-word paper in which you complete the following middot describe the primary components of a
Marketing Plan for NOJACK Tracking Company for marketing their Car Tracking Device
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