Illustrate the differences between cost-based and

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1. What are the differences between cost-based and value-based pricing?

2. Pricing is based on customer perceptions of value and costs in addition to other internal factors. Discuss these other internal factors and how they might affect the pricing of a new Sony MP# player.

Explain why elasticity of demand is such an important concept to marketers who sell a "commodity product."

3. Why is product bundling pricing effective?

Reference no: EM13388894

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